According to a recent study by Forbes, almost 60% of small businesses fail within the first year. A major contributing factor to this statistic is a lack of capital. Many small businesses start off with very little money and are quickly forced to shut their doors when they are unable to generate enough revenue to cover their expenses.

One way to combat this problem is to be more frugal with your business expenses. Every penny counts, especially when you’re just starting out. Here are 5 frugal innovations that can save your small business money:

1. Cloud-based Storage and Computing
Small businesses can save a lot of money by storing their data in the cloud and using cloud-computing services instead of traditional on-premise solutions. Cloud-based solutions are typically much cheaper than on-premise solutions, and they eliminate the need for expensive hardware and software licenses. In addition, cloud-based solutions are often pay-as-you-go, so you only pay for what you use.

 2. Solar Energy
 Another way to save money as a small business is to switch to solar energy. Solar energy is becoming increasingly affordable, and it’s a great way to reduce your business’s carbon footprint. In many cases, you can even get government incentives for making the switch to solar power.

3. LED Lighting
LED lighting is another frugal innovation that can save small businesses money. LEDs use much less energy than traditional incandescent bulbs, so you’ll see a reduction in your electricity bills after making the switch. LEDs also last much longer than traditional bulbs, so you won’t have to replace them as often.

4. Virtual Assistants 
Virtual assistants can be a great way to save money on staffing costs. Virtual assistants can perform a wide variety of tasks, including customer service, bookkeeping, data entry, and social media management. You can hire virtual assistants on an as-needed basis, so you don’t have to pay them when you don’t need them.

5. Online Marketing 
Online marketing is one of the most cost-effective ways to reach your target market. With online marketing, you can reach a large number of people at a fraction of the cost of traditional marketing methods such as print advertising or television commercials. Plus, you can track your results with online marketing campaigns so you know exactly what’s working and what’s not working for your business.

There are many ways for small businesses to save money and boost profits by being more frugal with their expenses. By switching to cloud-based storage and computing , using solar energy, investing in LED lighting, hiring virtual assistants, and utilizing online marketing, small businesses can cut costs without sacrificing quality or performance. Implementing just one or two of these frugal innovations can make a big difference for your bottom line.